After activating the Zafram WordPress theme, you will see a message that tells you to install some required and recommended plugins. Click on “Begin Installing Plugins” or if you can’t see that message, go to Appearance > Install Plugins and start installing all the plugins.

You will find all required and recommended plugins to Appearance>Install Plugins.

Note: Install the WooCommerce plugin if you want the shop page. Otherwise, you no need to install this plugin.